Lauren Allik

About

Work

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Spartacus— 

Giving people the power to take back their data

Spartacus is a data security platform empowering users to identify and resolve personal information theft. Initially brought on for a logo redesign, I soon partnered with the team on a full rebrand—shaping the company’s visual identity as it set out to redefine trust in the data privacy space. The work demanded agility, collaboration, and a startup mindset to make big impact with limited resources.ROLE:  Creative Direction + Designer

CATEGORY:  Cyber Security Start Up

DELIVERABLES:   Brand Identity
Illustrations
Social Media
Paid Media

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Working in a startup environment means constant experimentation. I led concept development across diverse creative directions, testing everything from thoughtful, serious approaches to lighthearted, playful ones to uncover what truly resonated with people.




To lighten the serious nature of identity theft, I also designed a cast of playful, illustrative characters that added personality and charm across marketing and social media.

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San Francisco, CA