Lauren Allik

About

Work

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Lawson -Fenning — 

Reimagining an iconic California 
interior brand

Lawson-Fenning, a beloved interior design studio with two decades of history, had outgrown its existing logo. They sought a refreshed visual identity that moved beyond individual products to celebrate the people, craftsmanship, and community that define the brand.ROLE:  Designer

CATEGORY:  Interior Design

DELIVERABLES:   Brand Identity
Art Direction

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Legacy is built when people connect emotionally, whether through nostalgia, cultural significance, or generational relevance. We were inspired by visual identities that felt timeless, heritage forward, and established without feeling stale. 






The result is an elevated, enduring brand identity that honors Lawson-Fenning’s design legacy while creating a flexible foundation for its evolving collection, community, and point of view.

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©2026

San Francisco, CA