Lauren Allik

About

Work

Headspace— 

Meet Ebb, your empathetic 
AI Companion


As Design Lead, I helped guide the visual and brand expression of Ebb, shaping how Headspace’s values of warmth, compassion, and calm come to life through their new AI offering. Our goal was to create an experience that felt distinctly Headspace: approachable, trustworthy, clinical, and warm. ROLE:  Lead Brand Designer

CATEGORY:  AI Companion, Mental Health

DELIVERABLES:   Visual Identity





Together, the brand and product teams developed a set of AI principles that became the foundation for Ebb’s cohesive visual and user experience ecosystem.

Ebb making a big apperance at Times Square for World Mental Health Day, 2025. Animation by Brent Clouse.  



Collaborators: 

BRANDCreative Directors
Tina Hardison, Dani Balenson
Designers
Lauren Allik, Ryan Legaspi
Illustration
Sasha Baranovskaya, Ryan Cox
Animation
PJ Kim
Copy
Crystal Small, Sandy Sanchez
Producers
Rami Kazen

PRODUCTProduct Design
Leah Braunstein, Brandy Shigemoto, Priyanka Marawar
Product Managers
Matt Chester, Michelle Davis
Design Research
Chelsea Coe

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©2025

San Francisco, CA