Cayuca—
A property that embodies a smaller living community with a softened footprint.
Cayuca believes that living smaller provides more time live. I was able to help craft a logotype and mark for this sustainable property in the heart of Hillcrest, San Diego.ROLE: Visual Designer
CATEGORY: Real Estate Development
DELIVERABLES: Logotype + Mark
The custom logotype was crafted to embody the approachable, neighborhood spirit at the heart of the brand. It contrasted nicely with the contemporary modernism of the building itself.
Drawing from the building’s midcentury architectural influences, I designed a mark inspired by the playful, humanist spirit of Alexander Girard.
Special Thanks: Architect: Curtis Micklish
Photography: Alyssa Crampton